Shyamrup Roy Choudhury and Arup Roy are the minds and vision behind Aura. Together, they are shaping the brand into a global symbol of meaningful luxury.
Shyamrup Roy Choudhury, founder and managing director, is a new-age entrepreneur redefining Indian real estate. With over 14 years of experience in infrastructure, investment management, and real estate, he blends strategic precision with imagination. Recognized as an ET Young Leader 2024, he believes that true luxury lies not in scale but in soul.
Arup Roy, co-founder, shares this belief in creating timeless spaces guided by innovation, purpose, and artistic detail. His leadership ensures that Aura remains deeply connected to human emotion while embracing modern global standards.
Under their direction, Aura is not just building structures but shaping experiences that endure spaces that reflect purpose, precision, and poetry.
Aura thrives under the guidance of our esteemed visionary leaders. Our leadership team is driven by a passion for innovation and a meticulous eye for detail. They are shaping a future where elegance and mastery forge pathways to ensure that Aura’s legacy remains unrivaled.
At Aura, every creation expresses our unwavering commitment to excellence and an art form of the finest details. We have always believed that true innovation lies in mastering craftsmanship, where the essence of elegance meets the finest detailing. Our journey began with a vision to craft experiences that transcend time, creating a legacy of distinction. In a world where trends come and go, we take pride in being pioneers of the lasting elegance. Aura is about leading a legacy that defines a generation. We are dedicated to creating timeless experiences that inspire, empower, and elevate. It’s a pleasure to share this extraordinary journey with our esteemed visionaries. Together, we will continue to redefine the impossible boundaries of precision.
At Aura, culture is not a statement, it is a way of being.
It lives in the calm we create, the craft we honour,
and the intention we bring to every detail.
We are a collective of minds, who believe that design holds meaning,
that stillness has power, and that true luxury begins with thoughtfulness.
At the heart of our success is a dynamic team driven by a mastery of detail, turning ideas into reality and ensuring we build a legacy for generations. Our dynamic team of visionaries and experts share an unwavering commitment to excellence.